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Channel: Nilofer Merchant » Emerging Business Models
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Fill Your Company with LOVE (Framework)

As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to...

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Must-Read Weekend Reading

[I’ve been developing a Harvard Magazine article on the demise of 800 lb gorillas, and the new rules played by those that replace them, so not as much writing this week on Yes & Know. But I have...

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Lesson of Cezanne & The Upcoming Disruption

There was a time when great art was about depicting things as close to what the human eye could capture in real life. And then photography came along. Imagine being the artist that had perfected your...

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Rules for The Social Era

I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a series on the Social Era — and what it takes to...

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Social Means Freedom, For Better or Worse

This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell.  (Part I, the foundational rules of the social era can be found...

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Stop Talking About Social and Do It

“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human...

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Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined...

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Innovation Isn’t Tied to Size, But to Operating Rules

I have to admit that I see red whenever I see people pick on big firms for not being able to innovate, or celebrate startups alone as “getting it”.I teach and advise entrepreneurs (from Stanford, in...

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What Will Save Us?

Any time I have a chance to share my story to a good listener, I get to reinterpret the narrative thread that ties it all together. The story I would have told you of, say my Apple work experiences at...

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Lessons from when TED Lost Control of Its Crowd:

Today, Harvard Business Review’s (the premier management magazine in the world) magazine for April was released. (Check out the upper corner, because this is fun news to share!)Nilofer Merchant,...

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